Skills & Competencies for Marketing Communications Director

Marketing Communications Director job profile

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JOB SUMMARY for Marketing Communications Director

Directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters.

JOB RESPONSIBILITIES for Marketing Communications Director

Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery.

Marketing Communications Director SALARY RANGE

BASE 50%
$192,853
TOTAL 50%
$222,992
Job Level
M04
Job Code
SM15000394
Education/Degree
Bachelor's Degree
Reports To
Top Management

Marketing Communications Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Marketing Communications Director

1 Job Family Competencies – Proofreading
Proficiency Level -3
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Explains the differences between proofreading and editing.
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Level 2 Behaviors
(Light Experience)
Conducts proofreading and correcting any identified errors to ensure accuracy.
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Level 3 Behaviors
(Moderate Experience)
Handles quality proofreading to ensure the final product meets the department's quality standards.
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Level 4 Behaviors
(Extensive Experience)
Interprets complex documents or reports to ensure completeness and adherence to established formats.
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Level 5 Behaviors
(Mastery)
Creates proofreading content with an emphasis on business writing to articulate client value.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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3 Marketing Communications Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Director
Proficiency Level - 4
5 Competency for - Marketing Communications Director
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Marketing Communications Director

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Coordination
Proficiency Level -5
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Illustrates the abilities and competencies necessary for coordination.
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Level 2 Behaviors
(Light Experience)
Plans work schedules for a simple project.
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Level 3 Behaviors
(Moderate Experience)
Creates contingency plans to mitigate emergencies and prepare for most circumstances.
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Level 4 Behaviors
(Extensive Experience)
Develops working processes and detailed planning for a brand new project.
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Level 5 Behaviors
(Mastery)
Establishes measures to assess progress against the plan.
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3 Marketing Communications Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Director
Proficiency Level - 4
5 Competency for - Marketing Communications Director
Proficiency Level - 5

Summary of Marketing Communications Director skills and competencies

There are 0 hard skills for Marketing Communications Director.
12 general skills for Marketing Communications Director, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Director, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Project Management.

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